As soon as artists began to use the computer in the 1980's, they sought to dematerialize the physical and work within pure data, trading the real world or “meat space” for the "consensual hallucination" of Gibsonian cyberspace, the virtual world. Total immersion.
Jeff Knowlton's work and research has been in the opposite direction, bringing the virtual into the real world, the concept architect Marcos Novak refers to as Eversion, the turning out of the virtual into the real world.






















